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New Research Report · 2026

India GCCs in the AI Era

Implications for Workforce Growth and Office Demand

Embark's findings indicate that India's GCC expansion will remain structurally office‑accretive through 2031, with an estimated 1.0‑1.4 million net headcount additions supporting 150-170 million sq. ft. of incremental office demand.

What the report covers

Ownership
India GCCs are moving from delivery to enterprise ownership
Greenfield
Greenfield whitespace creates a durable new‑entrant pipeline
AI and workforce
AI will reshape the workforce mix, not the direction of GCC growth
Office demand
Workplace demand is shifting from seat‑led provisioning to more purposeful space

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From Embark’s leaders

Latest perspectives

Practical thinking on building, running and growing Global Capability Centres in India.

Finance · Operations

The Smartest Enterprises Use a Finance Managed Service as a Growth Operating System

Finance can work as an operating system for control, speed and better decisions. Rajesh SP explains how GCCs can build future-ready finance managed services.

Rajesh SP

Director of Finance

GCC Strategy · Leadership

GCCs That Scale: A Lifecycle Approach for the Mid-Market

A GCC should be designed for the business it will become. Aravind Maiya explains why an end-to-end lifecycle approach matters for mid-market companies building in India.

Aravind Maiya

Co-Founder & CEO

People · AI

AI in GCCs for a Better Employee Experience

AI can do more than speed up HR processes. Jerish Joseph explores how GCCs can automate transactions while making more room for human relationships.

Jerish Joseph

Chief People Officer

A two-part series · Suhas Kulkarni

The GCC Location Playbook

Suhas Kulkarni

Head Real Estate

Why Location Analytics Now Decides Competitive Advantage for the GCC

From talent depth to commute friction, the location decision shapes how a GCC operates and scales. Start with a more rigorous way to choose.

GCC City Evaluation: Bengaluru

A closer look at Bengaluru's talent, infrastructure, real estate and growth corridors, with practical decision checks for GCC leaders.

Tax Advisory · GCC Enablement

Transfer Pricing & Safe Harbour

Tax Advisory · GCC Enablement

GCCs in India: How Safe Harbour Is Transforming Transfer Pricing Risk

With India resetting its transfer pricing rules and rationalising the safe harbour regime, the risk–reward equation has changed. Mid-market global enterprises can now build and scale GCCs in India with a level of tax certainty previously unavailable.

Alok Jain

Head of Corporate Taxation

15.5%

Safe harbour margin

INR 2,000 Cr

New turnover threshold

5-Year Block

Election period

Featured Series

AI RoI Blog Series

AI RoI Series · Part 1 of 3

AI Adoption Is Not the Problem Anymore

Over the last two years, the enterprise conversation around AI has shifted. AI is embedded across functions, workflows, and teams. Pilots are running, copilots are deployed, and experimentation is widespread.

AI RoI Series · Part 2 of 3

You Can't Scale What You Can't See

As AI adoption expands across the enterprise, a less visible challenge is emerging: most organisations do not actually have a clear view of how AI is being used.

AI RoI Series · Part 3 of 3

From Pilots to Proof: Making AI Value Measurable and Scalable

Most organisations today find themselves in a familiar position. They have launched multiple AI initiatives. Some have delivered promising early results. Others are still experimenting.