Leather Notebook

Every Company
Has a Story

Our own experiences have inspired us to help companies achieve more through research and design.

Embark Group

Embark Group is an Experience Research company.  We deploy the innovative power of our multidisciplinary approach to research that quickly identifies what matters most to your customers and employees and then design custom solutions that get results.  Our job is to be "Professional Outsiders" and help you see the invisible.

Through personal experiences with exceptional customer service, engaging work environments, and products/services that truly made a difference, we formed to help bring what the most innovative companies routinely do - solve the right problems for people.  Our fundamental belief is if you find new and different ways to meet people's needs your business objectives will not only be met but surpassed.  If its good for your customers and your people, its good for your business.

Our Team



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Matt has spent the past 18 years as a change agent.  After graduating with his MBA from Kent State, he has worked with organizations in healthcare, engineering, transportation, and telecommunications helping them find opportunities to deliver more to their employees and customers. 


In addition to Embark, Matt is a Professor of Cultural Psychology and Organizational Psychology at North Dakota State University.


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Dave specializes in examining the human experience. Trained as an anthropologist, he has worked in both the academic and private sectors for over a decade - providing qualitative context to help analyze what motivates people to do what they do.

In addition to Embark, Dave is a Lecturer of Anthropology at North Dakota State University and President of the Institute for Research and Learning in Archaeology and Bioarchaeology.


Our Mission

To change the status quo and make a positive impact

through research and design.


Our Business

We partner with you to explore opportunities, improve services, and design experiences.  We believe in the power of user insight to ignite innovation and agility within organizations. We delight in the privilege to co-create breakthroughs and bring them to life. 


Our Principles

We are pioneering a different workplace culture that relies on key principles as a framework for making decisions and guiding behavior so we can deliver more innovation to more people for more impact.


Focus on People

Put people first.  Give people more than they expect.  Do more for your customers and employees than anyone else.  Empathize with those you can impact.

Be Humble but Hungry

Understand the measure of success is continuous improvement against the standard your set for yourself.


There can be no great advances without great chances.

Stay Balanced

Too much of anything can lead you down a bad road.  Stay balanced in all your dealings.

Trust and Transparency

If you don't have trust, you don't have anything.  If you don't have transparency, you can't have trust.

Embrace Reality

We must find the source of truth and listen whether we like what we hear or not.  Don't spend time wishing or hoping for better outcomes.


Ready to learn more?