Brainstorm

Methods that Deliver Results

The most successful companies in the world understand the need for human-centered research. Why? It gets tangible results and

makes a positive impact.

Unique and Powerful

We deploy the innovative power of our multidisciplinary approach to research to help organizations solve their most critical problems with custom end-to-end solutions.  We draw from anthropology, sociology, organizational psychology, and more using tools and processes to integrate the needs of people, the possibilities of technology, and the requirements of business.  It's universal, repeatable, and gets results.

 

The Benefits of Our Methods

We go into the field using a variety of research techniques to truly understand the experiences of people from their perspective.  We go beyond what focus groups, surveys, and “big data” can tell you.

Human - Centered

Our process harnesses the power of human-centered research. Using scientific methods, we get close enough to the user to see where their true frustrations lie and how we can make their lives and experiences better and more fulfilling.

shutterstock_645808588.jpg
Business Brainstorming

Solves Real Problems

Innovation and creativity don't just happen. But with the right people invested in the Embark process, you can solve the real, not perceived problems in any situation or industry.

Collective Genius at Work

By building multidisciplinary teams and bringing many voices to the table, we break out of norms and boxes to leverage the collective wisdom, experience and expertise of a team.

Team Meeting
Creative Working

Built on Empathy

Empathy is the foundation and the secret to innovation. Sometimes referred to as “discovery”, empathy requires that we seek to understand and identify with the unmeet needs and challenges of people.

Fail Fast to Lower Risk

This philosophy is central to the process. It allows completely unexpected breakthroughs by creating several rapid prototypes and encourage fast feedback from actual users and customers before spending too much time, effort or money on any one idea.

Prototype Designer

Managing Change

As change agents, we work with organizations that truly want to go above and beyond.  We go above and beyond as well.  Throughout the entire process of divergent and convergent thinking, we guide you through the managing change to ensure the people impacted are brought along the journey.  This is vital to the success of the project and ensures you get the greatest return on your investment.

5D Process.jpg
Blue Personal Objects

Ready to learn more?